In internet marketing, since 90’s the promotional products have their own unique identity. They maintain their business standards very consistently. Promotional products should be selected according to your business genre and needs. If you are into leather business, then gifting promotional umbrella won't be a wise decision, instead gift promotional pen in a leather case. By this recipients will be able to relate that product with your business nature.
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches. Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Brand awareness is the most common use for promotional items.